Usability research for newspapers and magazines?
Thursday I was invited by Annita Beysen at the first anniversary of U-sentric. The event included a presentation from well-known designer Justin Knecht from the Centre for Design Innovation . He did an inspiring presentation on usability research. Observing and involving users and becoming yourself a user is a different way of understanding the dynamics of consumer behaviour. Users will do things they will never tell you, therefore observing them provides new insights. Maybe it's time for the print industry to take a closer look at the print consumer experience with the use of usability That might learn us more about how to keep readers on board.
1 comment:
The paradox is that good designers have always done that with Print and anything they produce. Meanwhile, everyone else thought (and still think) it's about pretty pictures and STRONG message (often means make it BOLD) to "hit the target market."
Less is More is hard to understand, if you live in a world where you can only see that More is More.
Now that user experience can be measured, it seems the "suits" are finally starting to get it.
Bodes well for everyone.
Post a Comment