How to pimp your CFO.

Friday I presented to a group of marketers and printers invited by Xerox. Xerox promotes an application that transforms existing invoices and statements to effective and efficient marcom tools. Invoices have our full attention -direct marketers would love to achieve that with their mailings- and consumers spent a couple of minutes checking it each time. However the invoice is "owned by the financial department", not by the marketers. Marketers therefore need to convince financial staff to include marketing messages and to tackle IT hurdles, privacy requirements, customer profile definitions, print production assesments, designer requirements and above all work with all these departments in unison. Xerox recently announced a co-operation with the Belgian Post to evaluate mailings including testing these kind of projects.