Thirty years of Dutch digital natives media consumption
Dutch digital natives display an astonishing shift in media consumption based upon time serie data. The data indicate an increase in total time spent with media, but a decrease of print media, radio and music and television. Time spent with internet is almost the same as with television. These data confirm what we probably have guessed to be the situation. And also calls for an industry-wide reaction.
1 comment:
it's interesting that newspapers are in secular decline since 1975.
That might at least give pause that the problem is "the internet" explanation. Maybe the real problem was more to do with how much time people have for physical newspapers . Is it plausible to think that most people didn't buy newspapers for news?
Was the kernel of value of newspapers ever the "news", or was it always gossip, sports and the classified?
Doesn't fit nicely with the narrative of journalists, but at least one chain in Canada is doing very well, pretty much ignoring "news." Google "David Black" for info.
So maybe the problem is not defending newspapers from the internet, but learning what "news" means.
Also, it seems there was an uptick between 2000 and 2005 in time spent with books. It would be interesting if there were a way to tease out what people are doing with the time invested.
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