26 November 2008

Chris Anderson (Wired): some print is dead

At the Creativity World Forum I asked Chris Anderson about the future of print media. His answer that some print is dead balances the consumer interest on one hand and the print media characteristics on the other. Newspapers deliver news that is at least 10 hours old, the internet brings it instantaneously. Anderson believes that newspapers will therefore die. Weekly magazines will have a difficult time, monthly magazines have a stronger position. They can exploit the fact that readers are interested in analysis and depth and appreciate the general lay out of magazines. Anderson supported this with his own magazine Wired; stories in Wired are up to 8000 words and the design of graphs and pages add to the depth of the articles. Wired has tried to translate the same reading experience to the web but didn't succeed. Finally books offer a total immersion in the subject and therfore they will continue to exists.

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