Heidelberg offers a scholarship for Creative Leadership in Print at the Berlin School of Creative Leadership. The key question in the application form is: "What can be done to ensure that the importance of print is not forgotten in the digital age?"
Dutch digital natives display an astonishing shift in media consumption based upon time serie data. The data indicate an increase in total time spent with media, but a decrease of print media, radio and music and television. Time spent with internet is almost the same as with television. These data confirm what we probably have guessed to be the situation. And also calls for an industry-wide reaction.
