Towards a sustainable world

Last week I was present at the Awards evening of the Euro Effies, where ACT (Advertising Community Together) had an exhibition of their worldwide collection of responsible communication advertisements. ACT believes that advertising is a powerful tool that can change people's behaviour. It promotes therefore responsible communication and practices on sustainability. The exhibition "Taking Care of our Future" showcases work from all over the world on how companies, NGO's and public services use advertising to influence our society for the good cause. Like the above ad from JWT Manila for Greenpeace.