Print Sells campaign launched

This month partners of the United Print Chain launch a pan-European advertising campaign to support the use of print as an advertising medium. The campaign, that runs in 13 European countries, presents print as the perfect medium to build a brand image. The unique combination of partners from the paper, printing and printing machine industry, magazine publishers, Postal Associations and Cepifine allows industry-wide support and a major investment to change the perception of print media.

Very much like the Life with Print programme from Sappi this campaign combines emotional aspects of printed communications with hard facts and cases about effectiveness.
As perceptions will not change during one advertising wave, it is necessary that the Print Sells campaign continues over a longer period. Advertisers and their agencies are, despite what is often believed, conservative decision makers. And we know that advertising works through repetition.