I went through the results of these design awards, and found some beautifully designed ads. Like this one for Oryza rice, using an intriguing landscape to communicate rice recipes. The Suddeutsche Zeitung, uses the analogy of tree rings to refer to the year-in-review issue.
Fiat starts the Dutch - German football match already in the German press with this ad. It will be a hot summer!
Last week I was present at the Awards evening of the Euro Effies, where ACT (Advertising Community Together) had an exhibition of their worldwide collection of responsible communication advertisements. ACT believes that advertising is a powerful tool that can change people's behaviour. It promotes therefore responsible communication and practices on sustainability. The exhibition "Taking Care of our Future" showcases work from all over the world on how companies, NGO's and public services use advertising to influence our society for the good cause. Like the above ad from JWT Manila for Greenpeace.
Creating ads that make people stop - "and do not pass like a ship in the dark"- is great. The Saatchi agency in Argentina developed some great ads for the Zoo of Buenos Aires. Ads that put a smile on your face, that express the intelligence of its creators and of the brand. Ads that create value for the brand.
