31 March 2009

Present bad news nicely

The New York Times reported a couple of days ago on the dramatic situation of newspapers in the USA. It used a, now often applied, data visualisation technique to show the the changes taking place in circulation of the major titles. AdAge, the advertising industry magazine, mentioned that this technique is becoming the new narrative of the online business. As data is getting more and more complex and difficult to capture in PowerPoint-based charts, and as consumers want to be able to absorb data fast and in an interesting way, data visualisation has plenty of growth potential. Visa applies the technique already in a microsite.

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