Buy 1 book, get 3

Thomas Nelson, a publisher with a 200 year track record and a strong position in Christian media, announced this month that it will publish content that will be available in a physical book, audiobook and e-book. By buying a printed book, consumers will also be able to download the audioversion and the e-version for the same price. Says Joel Miller of Thomas Nelson: " ...By freeing the book we free the reader to get greater use and enjoyment of titles." The concept called NelsonFree got positive press " ...taking advantage of the internet and cheap distribution methods Nelson has dragged the book world into the 21st century."

Printed content on a touch screen

Plastic Logic will be introducing a new e-reader, a super thin plastic touch display using polymer-based circuitry (which is a lot cheaper than silicon microchips). The reader has about the size of an A4 and weights as much as a notepad. The company not only introduces this reader, but also groups content partners for its Content Store. The Financial Times, USA Today and Zinio (providing over 1000 digital magazine titles) already signed up.

What kind words of Oprah can do...

Recommendations are key to consumer choice. Oprah Winfrey has proven so with her Book club. She has most certainly been driving the choice of what Americans are reading. Now she has also said some nice words about the Amazon Kindle - the e-reader. When Oprah says "I'm telling you, it's absolutely my new favourite thing in the world", watch what's happening. Adage provides an overview of what happened after she gave this praise on October 24.