02 March 2007

Print successful online

I have been writing a couple of times about the revised business model of the print industry, now there is strong evidence that print is successful in this change. Print demonstrates to be a strong provider of local news not only in print but also online. Online video is booming as a local advertising medium and the print news providers are taking a major share of this category. Of the US local online video market the print brands take a two-and-half times higher share than the television news providers.

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