Paper, pixels and profits

I'm working on a major project that analyses the relationship between (off-line) print media and online media and came across the Deloitte Media Predictions 2007 brochure. Finally a point-of-view that is not over-estimating the hype of what is happening online, but presenting a more realistic and down-to-earth view of position and development of both media. It is clear that online will not substitute newspapers or magazines. Paper and pixels will coexist -and as Betsy Frank of Time Inc mentions- print will be the new new media. The real innovations take place in the print world. New formats, free newspapers, changed editorial approach, product development and integration of online are some of the domains of innovation. Online publishers are also discovering the value of the printed word. Some of them published the web content in books and boost their revenues in such a way. Print publishers should be more aware of the strengths of the printed word: practical, portable, foldable, inexpensive and lightweight. With 439 million people buying a newspaper everyday print is a real mass medium.