Martin Lindstrom' extra sense applied

Lindstrom' book Brand sense argues that appealing to different senses at the same time will strengthen the brand experience. Singapore Airlines does so with a cabin scent, other companies think about the sound the door of car makes when closed or the sound of crushing cornflakes.
A 1940's style poster for the Sutton ski resort in Canada applies this thought by using scented pine cones and a poster with a "trompe l'oeil" effect. Together with the Sutton beer the brand experience was complete.
Hope they were having any snow this year.