Sappi Europe introduced in Beijing "Corporate Communications in the media mix" at the annual worldwide Conference of the
Reputation Institute. The booklet highlights developments that are on companies' agendas these days. As companies are under increasing scrutiny of consumers, stakeholders and the like, corporate behaviour and managing reputation becomes of major importance. The booklet deals with the various tools companies have to convey their corporate image, with the technique of storytelling, the use of spindoctors and the importance of design. It also shows prize-winning cases and interviews with leading people like
Wally Olins. The booklet can be obtained via
Sappi. My agency
Frysk has produced the entire serie of booklets, that are distributed worldwide and received with great interests from marketers and advertising specialists.
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