Print Media Matters

News, developments and insights about printed media and advertising.

31 March 2009

Buy 1 book, get 3

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Thomas Nelson , a publisher with a 200 year track record and a strong position in Christian media, announced this month that it will publish...
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Present bad news nicely

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The New York Times reported a couple of days ago on the dramatic situation of newspapers in the USA. It used a, now often applied, data visu...

Direct mail in transformation

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A recent report from the Winterberry Group analysed the Direct Mail trends in the USA. One of the most important conclusions is that, under...

Transpromo summit

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Transforming transactional documents like bills and statements into promotional items is the growing area of Transpromo. Major digital print...
26 February 2009

Most beautiful book in the world

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The German Award " Schönste Bücher aus aller Welt" will be handed out in Leipzig on March 13. Of 704 books from 36 countries 14 bo...

Printed content on a touch screen

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Plastic Logic will be introducing a new e-reader, a super thin plastic touch display using polymer-based circuitry (which is a lot cheaper t...

Magazine subscriptions the new way

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Michael from Microsoft suggest a great service from Maghound . Maghound offers online membership which allows you to choose, change and mana...
24 February 2009

Win Heidelberg Scholarship

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Heidelberg offers a scholarship for Creative Leadership in Print at the Berlin School of Creative Leadership. The key question in the appl...

"Magazines, no endangered species"

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Advertising Age ran an article from Cathie Black, the President of Hearst Magazines , on the future of magazines. A great read when you wan...

Smart posters

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A new show on HBO in the USA is supported by 42 posters in Times Square Station in New York. No big deal you would say. However you can lis...

Credit crisis and the graphic industry

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Digitalisation of information is affecting the graphic industry for the last couple of years. And the credit crisis is amplifying the effect...

Printing a book as fast as preparing an espresso?

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Jason Epstein, a book publishing authority and currently with On Demand Books , referred in a recent speech to the Espresso Book Machine (...
17 February 2009

Pretending you're reading a book

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Wired's Gadget Lab showed how to pretend you're reading a book and not an e-book. The book remains the standard, also for the digi...
16 February 2009

Which agency integrates print and digital?

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Integrated media planning - using print media, TV, radio, direct marketing and online- depends to some extend of the way agencies are organi...
09 February 2009

Traditional media consumption by Internet users

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New research from Ketchum and USC Annenberg among Internet users (18+) in the USA shows the mixed media use and the dominant position of ...

The future of...

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Not so often has 'The future of...' been the title of presentations. The economic downturn is accelerating the need to know in which...

Xerox launches Lab 1:1

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Xerox Belgium sent out invitations today to announce the launch of their Lab 1:1 on March 17. Lab 1:1, which already exist in Canada and th...
02 February 2009

Selling newspapers the USA-way

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Today a new initiative was launched in the USA to support the newspaper industry. The Newspaper Project is to present "insightful arti...
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Eke Jelluma
Ik ben van 29 december 2010 tot ongeveer eind juni in Montreal voor een mix van studeren, reizen, feesten en ... . Geniet van mijn verslag, en laat iets horen.
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