Mind mapping with Tony Buzan

I was invited by Gino Togni of IMS to attend an interactive session with one of the worlds promoters of mind mapping: Tony Buzan. This 65 years old energetic and gifted Englishman is one of the best presenters on a hugely interesting subject of brain functioning and learning. His full-day workshop covered insights in how our brain functions and also on how we can best describe what we hear or read by presenting it in a mind map. A visual description of the information makes it stay longer in your brain. He did not refer to how that relates to obtaining information via audio-visual, electronic or print media. Probably an interesting subject for a research project.
In the meantime media are already using the technique of mind mapping and showing it in ads to illustrate for example the profile of its radio listeners.