Digital and screen printing for large formats surging

I visited FESPA, the world's largest trade show on digital printing for large format in Berlin last week. The increase of 20% in visitors demonstrates the growing importance of (screen and digital) large format printing. I listened to a presentation of Bob Holt (Production Link) and Michel Caza (both members of the FESPA Awards) who showed the available printing techniques with screen print. FESPA introduced an inspiration book on this theme called Sensations. This lavishly produced book shows the possibilities with different inks and special effects.
Most exhibitors presented their equipment live at the booths, which made some of these booths look more like small print plants than a branded environment that creates credibility, trust and above all brand preference. Agfa was one of the booths that stood out with a daring colour coding and presented their recently launched C3 concept.