Online expenditures drive forecast 2006/07

Carat - the media services group - announced last week that global ad expenditure will grow 6 percent this year, which comes from 5,7% forecasted in June this year. Online media are increasing in all regions, in the USA with 20 percent. Some markets demonstrate interesting developments. In Spain new formats in radio, TV, new digital entrants and the free newspaper titles boost growth. The UK shows a very different change, TV ad revenue will decline with 7% in 2006, Internet expenditures will grow with 40% and will represent a larger share than magazines this year. Internet share represents 5,2% of global ad expenditures in 2006, up from 4,3% in 2005.