Busy program for cross-media thinkers
February and March promise to be busy period for cross-media researchers and planners of cross-media plans. FIPP organises its second Research Forum in Amsterdam on February 15/16. Topics relate to measurement of readership, evidence of magazines and internet integration, multi-channel measurement and other.
The Online Publishers Association organises in March its Forum for the Future and will cover subjects that have to do with competitiveness, innovation, cross-media and advertising industry.
At CeBit in March FIPP will organise the first digital conference for magazine publishers. The Conference is dedicated to questions related to the online and off-line integration of magazine brands.
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