24 February 2009

"Magazines, no endangered species"

Advertising Age ran an article from Cathie Black, the President of Hearst Magazines, on the future of magazines. A great read when you want to hear some positive news, like 2008 featured 715 magazine launches, readership of magazines increased since 2000 with 14%, whilst newspapers and TV lost readers and viewers and total magazines circulation in 2008 was flat compared to 2007 at 345 million copies.

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