Audi again winner of Euro Effie and Sappi Award

This week I went to the Euro Effie awards in Brussels. At a ceremony that was not as well organised as other years, Audi was again awarded with the Sappi Print Media Efficiency Award. The company introduced the highly successful R8 model with an integrated campaign consisting of approximately 45% print media. Audi used magazines, newspapers, outdoor posters, direct mail and POS material in conjunction with a dedicated website and television. The campaign made the R8 the most desirable sportscar in Europe and almost closed the gap in new car registrations with the longstanding No.1 sportscar Porsche. With these results the campaign also won a Bronze Euro Effie. Grey EMEA was for the fourth time in a row awarded Agency of the Year. This year thanks to Effies for P&G, GlaxoSmithKline and Coca Cola. Carolyne Carter and her men were exhilarated.