Advertising and media represent 52,9 % of agency revenues

Advertising Age reports that in 2007 the advertising and media agencies in the US reported a 8,6 percent increase in revenues. Of all activities digital services showed the biggest increase: 26,8 percent compared to 2006. Digital services are changing the agency revenue streams quite dramatically: today its revenue represent almost as much as direct marketing and more than public relations, healthcare or promotional revenues. Advertising spending on digital media explains the growth of media agencies. Group M (WPP), the world largest media group, increased its worldwide digital revenues with 53%.