Creating ads that make people stop - "and do not pass like a ship in the dark"- is great. The Saatchi agency in Argentina developed some great ads for the Zoo of Buenos Aires. Ads that put a smile on your face, that express the intelligence of its creators and of the brand. Ads that create value for the brand.
I've not been posting for a while, as I'm in the middle of a major introduction for one of my clients. More about that later. This project has opened up my mind for what is happening in the billboard business. When you pay attention some very interesting things are happening, which do signal some kind of revival of this medium. That probably has to do with the fact that outdoor media are among the limited number of mass media. At the same time production costs are decreasing, while print quality gets better, so advertisers have a growing interest.
On Friday 13 the new Adidas campaign Impossible is nothing was launched in The Netherlands with a huge outdoor poster signed by a fine selection of Dutch sporters. Participants at the Rotterdam Marathon could add their "impossible" to the poster that was strategically located in the center of Rotterdam. Engaging consumers in a large way.
