Magazines doing well in USA

The 2006 figures from the Publishers Information Bureau (PIB) in the USA show that total magazine rate card revenues are up 3,8% compared to 2005. Total ad pages were flat at -0,1% compared to the preceeding year. Drugs and remedies is the largest category representing 10% of total magazine ad dollars, Automotive -that is spending a lot online- still buy most ad pages. The strongest growth comes from Retail showing an increase of 20,5% in dollars and 10% in ad pages. This growth figure is surprising given the interest this category has for online media.