Run or die?

Kyoo Kim, vice president sales at U.S.-based msnbc.com at the Beyond the Printed Word Conference: "Every morning in Africa a gazelle wakes up knowing it must run faster than the fastest lion or be killed. Every morning a lion wakes up knowing it must outrun the slowest gazelle, or starve. So it doesn't matter whether you're a lion or a gazelle; when the sun comes up you'd better be running." But when you can not beat your competitor you join them! This years Conference organised by Ifra dealt with the integration of the digital world in the newspaper publishing world. It put special emphasis on Web 2.0 applications that make services, interactivity and user content standard.