Printing increases involvement in Euro 2008

I've been visiting two major events this month as you can see. Of course the opening match of The Netherlands against Italy was a glorious match. And the city of Bern was orange all over, business men dressed in orange suits, cyclists on orange bikes, young women dressed as orange farm girls and in between Italians. Canon, one of the sponsors of Euro 2008 and also a prominent exhibitor at DRUPA, did research that perfectly bridges Euro 2008 and DRUPA. Canon surveyed 4.500 European football fans to find that printing lists, TV scheduled and tournament statistics helped to follow the tournament closer. Over half (52%) of the supporters spend between 30 minutes and 5 hours searching and printing relevant information.
However nothing will beat the real-life experience as you will agree. Thank you Erik N. and Gianni I.

Consumers take time for magazines

Reading magazines is, for 22% of the respondents surveyed by Time Inc, regarded as "a gift to myself". A third of them take special time to read a magazine (45% of the C-suits do so). This research titled "Magazine Experiences" also shows that 96% of the respondents expect to read at least as many magazines in the next 12 months. The research presents evidence about media multi-tasking consumers: watching TV is hardly a unique activity, 38% of viewers are at the same time online. The effectiveness of TV is already questionable but these figures put also sole attention to television in a different perspective.
I have not yet read the full research, as soon as it is available I'll include the link.